Contents
Preface
About Me
1. PLANNING FOR GETTING STARTED
In which we ponder on just what we are getting ourselves into and then set about getting the money to make it all possible.
Basic Strategies
Defining One's Goals
Planning and Preparation
The Business Plan
Sources of Investment
Things to Watch Out For
Useful Websites
2. MAKING MONEY
In which we start making money
Basic Strategies
Marketing
Sales
Premises
Hiring For the First Time
Useful Websites
3. GROWING SENSIBLY
In which we start to hammer out an infrastructure and craft a company culture
Basic Strategies
Cash Flow
Staff Relations
Technology
Building a Reputation
Suppliers
Banks
Clients
Trade Fairs and Conferences
Useful Websites
4. PLANNING FOR THE LONG TERM
In which we find out how to expand without creating a nightmare
Basic Strategies
Creationists, Expansionists and Caretakers
Related Markets
Foreign Markets
Patents and Trademarks
Accounting
Useful Websites
5. REFLECTIONS
Recommendations for small business ideas and lost causes.
Basic Strategies
Dealing with the Highs
What to Do if You Think You Might Fail
CONCLUSION
